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Get hands-on with the Sony a7R VI in London

Click here for opening times & directions to our London store!

Join us at our Central London store between 10:00am and 4:00pm on Friday, 22nd May where you'll be amongst the FIRST to get hands-on with the brand-new Sony a7R VI.

The a 7R VI is the ultimate tool for creators who demand exceptional resolution and advanced performance, featuring a newly developed 66.8 MP back-illuminated Exmor RS stacked sensor and BIONZ XR2 processor with integrated AI.

It delivers stunning detail with up to 30 fps blackout-free shooting and 8K 30p video recording, combining resolution and fast shooting in one system. Capture decisive moments with Pre-Capture and Real-time Recognition AF+, and achieve refined results with up to 16 stops dynamic range. Unlock greater creative flexibility with enhanced stabilization up to 8.5 stops and advanced RAW workflows.

Designed for demanding use, it features a high-resolution EVF, dual USB-C ports, and Pro connectivity. Ideal for professional and advanced creators, the Alpha 7R VI delivers uncompromising image quality across every shooting scenario.

This is also a fantastic chance to try out some other Sony cameras or lenses that you might not have had a chance to get your hands on yet, and talk to Sony Community Manager Ioannis Karalis who’ll share his knowledge to help you find the perfect product for your requirements.

But that's not all! If you're an existing Sony user looking to get the most out of your gear, this is a great opportunity to speak directly to the Sony expert who'll be happy to help with settings, menus and anything else relating to cameras.

No booking is necessary – simply head in store between 10:00am - 4:00pm on 22nd May 2026!

Learn more about the Sony range of cameras, lenses and accessories at www.parkcameras.com/sony

Click here for opening times & directions to our London store!

Learn more about the Sony a7R VI

Sony a7R VI Event - London

 

 

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By Park Cameras on 14/05/2026

Trade in your old equipment

Fast and easy trade in service ensures your old gear is collected efficiently and you are paid quickly! It's very simple to trade in your unwanted photography gear. Just head over to our dedicated Sell or Part Exchange page, fill out the details, and we'll get back to you with an offer for your old gear. Take the cash, or put it towards the cost of your new gear. It's up to you! Find out more