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All that is new from the CP+ Photo Show

Each February, the global imaging industry comes together in Yokohama Japan for CP+, which is one of (if not the) most significant events in the photography year. The show is organised by the Camera and Imaging Products Association (yes, the same CIPA who confirms stabilisation and battery performance specs) and is supported by government and industry bodies across Japan.

CP+ 2026 runs from 26 February to 1 March, and boasts a really busy event schedule, which goes to prove that we are in a golden era of photography and content creation. From mirrorless cameras and prime lenses to cinema, creator tools, lighting, storage and specialist equipment, the show reflects an industry that continues to evolve with the times.

What is CP+?

CP+ is an annual imaging industry exhibition held at Pacifico Yokohama, just outside of Tokyo, which has grown into one of the largest and most influential imaging events in the world.

It has increasingly become the stage for early product announcements of cameras, lenses and creator equipment. Along with product showcases is a bustling event calendar of talks from brands and their ambassadors, as well as stage events, exhibitions and hands-on workshops.

With well over 140 exhibitors, CP+ reflects the healthy state of the imaging ecosystem and offers UK creators an indicator of where the industry is heading for the year ahead.

Click the links below to explore a handful of the latest releases from some of the industry’s leading brands and see what’s how these products are shaping the industry.

What’s new at CP+?

Nikon Z 70-200mm f/2.8 VR S II New from Sigma

ZEISS lenses Atomos Ninja RAW

Think Tank PhotoCross V2 Sling Bags

Nikon Z 70-200mm F/2.8 VR S II

The newly launched Nikon Z 70-200mm F/2.8 VR S II improves on one of the most respected telephoto zooms for the Z system. The second-gen. is smaller, lighter and faster, with what Nikon describes as its ‘best AF system to date’.

It pairs that supercharged autofocus with the classic 70-200mm range relied upon by enthusiasts and working professionals, alongside an all-new optical formula aimed at delivering measurable gains in sharpness and consistency. If that’s not enough to tempt you over to mirrorless, nothing will.

Learn more about the updated zoom in our Nikon Z 70-200mm F/2.8 VR S II initial review and explore more about this innovative mirrorless Nikon lens.

Learn more about the Nikon Z 70-200mm f/2.8 VR S II

Read our Nikon Z 70-200mm f/2.8 VR S II Review

Atomos Ninja RAW Monitor-Recorder

The Atomos Ninja RAW monitor-recorder is the latest device to bring some serious recording power to the tried-and-tested Ninja form factor. It now offers CFexpress Type B, USB-C media support and dual USB-C connectivity, expanding the Ninja range with a 3-in-1 device that monitors, records and controls.

The recorder supports Apple ProRes and ProRes RAW up to 6K30p, bypassing internal compression with higher bit-depth workflows. It sports a bright 5-inch 1500nit HDR touchscreen, with popular tools like EL Zone, waveform and vectorscope. Filmmakers who want RAW capability in a compact monitor-recorder will want to take a close look at the new Ninja RAW, which raises the bar, and then some.

Learn more about the NEW Atomos Ninja RAW Monitor-Recorder

Sigma 15mm F/1.4 DC Contemporary Lens

Sigma shows no sign of slowing down in 2026, announcing a new 15mm F/1.4 DC Contemporary for three lens mounts. Designed for Sony E, Canon RF and Fujifilm X creators, this APS-C format wide-angle prime combines a fast f/1.4 aperture with a compact 220g design that will be right at home on smaller mirrorless bodies.

This wide-angle lens is light enough for travel and video recording with a gimbal, yet boasts an optical formula with FLD, SLD and aspherical elements. The 15mm joins an updated 35mm Art lens, signalling another prolific year of new products from Sigma, which we always look forward to.

Sigma 35mm f/1.4 DG II Art Lens for Sony and Leica

Alongside the 15mm lens mentioned above, Sigma has also updated its hugely popular 35mm f/1.4 lens with a second-generation design that features a new optical formula, a smaller and lighter build, as well as Sigma’s blisteringly quick Dual HLA (High-response Linear Actuator).

35mm lenses are fairly thick on the ground, but Sigma has re-developed another strong contender for your kit, which promises to be every bit as popular as its predecessor.

Learn more about these new Sigma 15mm and 35mm lenses in our post; Sigma Updates 35mm F1.4 and adds 15mm lens.

See all the latest new products from Sigma

Development announcement of Sigma 85mm f/1.2 DG | Art

Sigma shows no signs of slowing down development, with another announcement timed for CP+ with the Sigma 85mm f/1.2 DG Art Lens for Sony E and Leica L. This fast prime lens will complete a trio of lenses to combine a bright aperture, the latest AF system and Sigma’s latest mirrorless optics. Due in September, this will be yet more exciting news for portrait and event photographers. You can register your interest to be notified as we receive more news on these two lenses by clicking the links above.

ZEISS Otus ML 35mm f/1.4 Lens

ZEISS returns with a new addition to the manual focus Otus ML range with a 35mm f/1.4, which is for Sony E, Canon RF and Nikon Z mount. It continues the philosophy of the original DSLR Otus lenses, now refined for mirrorless without losing the build quality that made them so highly sought after.

These are made from metal, with a long-throw helicoid and beautifully damped focus ring, while being unapologetically manual focus only. Optics feature apochromatic correction and ZEISS T* coatings, and are said to deliver smooth colour transitions and consistent sharpness across the frame. This is heritage lens design for modern mirrorless mounts, adding another feather to an historic ZEISS cap.

See all the latest new products from ZEISS

Think Tank PhotoCross V2 Sling Bags

Sling bags are popular for good reason. They offer fast access, comfortable weight distribution and enough capacity without feeling like you have everything, including the kitchen sink. Think Tank’s updated PhotoCross V2 Sling range builds on those attributes with a tougher, more refined design aimed at outdoor photographers.

The range re-launches in two sizes and two colours, with more rugged materials and an improved harness with added EVA padding, among the many updates. These camera slings are for professionals and amateurs who carry equipment up to a gripped body with a pro zoom, whether in the city or in the field.

See the new Think Tank PhotoCross Sling Bags

Which Camera Brands Are at CP+ 2026?

This years show sees a healthy cross-section of the global imaging industry, with around 150 exhibitors for CP+ 2026. Cameras and lenses are of course essential, but the exhibitor list stretches way beyond, spanning lighting, video production, storage, software, printing, optics and outdoor equipment.

Established camera brands attend alongside smaller brands and emerging technology, creating a mix that appeals to a broad creative audience. A selection of 2026’s key exhibitors includes:

• Canon – Unquestionably a global leader in cameras, cinema camera and RF lenses, with a diverse ecosystem spanning stills, video and printing.
• Sony – Driving innovation in full-frame and APS-C mirrorless systems, as well as creator-focused ZV cameras, the returning compact, lenses and a variety of accessories.
• Nikon – Continues to expand the Z system with professional S-line optics, compact primes and high-performance mirrorless bodies catering to all levels.
• Fujifilm – With distinctive colour science for APS-C and medium format systems, backed by comprehensive lens ranges. Let ’s not forget the X100-series nor the instax brand, which are among the most popular cameras in the lineup.
• Panasonic Lumix – Balancing hybrid photo and video cameras with a growing L-Mount lens system, while adding new accessories along the way.
• Sigma – Develops Contemporary and Art series lenses, while contributing to L-Mount system development alongside its own luxurious and rather unique mirrorless cameras.
• Tamron – Known for their compact, versatile and unique zoom lenses, which are now exclusively for mirrorless systems.
• OM Digital Solutions – Evolving the Micro Four Thirds platform with rugged weather-sealed cameras and telephoto reach that won ’t break your back.
• Hasselblad and DJI – Bringing together medium format imaging and aerial camera technology under one umbrella.

Lens brands at CP+ 2026

CP+ is a huge venue for lens manufacturers, and this year will see company’s including:

1. Cosina and Voigtländer
2. LK Samyang
3. Laowa
4. Viltrox
5. ZEISS

Creator and Video Tools

Video continues to play an increasingly significant role at CP+, reflecting the market shift. Attending brands include giants such as DJI, along with:

1. Atomos
2. Aputure
3. Nanlite
4. Blackmagic Design

Accessories, Storage and Workflow

Accessories are the backbone of any creator’s kit and CP+ will host accessory brands spanning camera bags, filters, storage media, power and much more, from brands like:

1. Vanguard
2. Leofoto
3. Angelbird
4. Lexar
5. NiSi
6. Kenko Tokina
7. Ulanzi

Many manufacturers time product announcements around February, which makes the show a useful barometer for the year ahead and we’re excited to see what will be showcased this year.

CP+ By The Numbers

Last year ’s figures highlight just how relevant this show now is. In 2025, CP+ welcomed 55,791 on-site visitors and more than 426,000 online participants, with almost 2.5 million page views during the event. Exhibitor numbers reached a record 125 companies and organisations, including 26 from overseas.

Attendance grew 12% on-site and 27% online compared with the previous year, which is exciting for the industry as a whole.

CP+ 2026 FAQs

Can anyone attend CP+ in person?
Yes, the on-site exhibition at Pacifico Yokohama is open to registered visitors. Advance registration is required, and each attendee must register individually. A single admission pass covers all four days of the show. Read more about CP+ registration here.

Can I follow CP+ from the UK?
Absolutely. It runs an online programme alongside the exhibition. Announcements, brand sessions and product showcases can be accessed remotely, with an archive available after the show ends.

How long can I access the online content?
The online archive is available after the live event, allowing viewers to catch up on announcements and sessions after the exhibition closes.

Is it worth following if I ’m not upgrading this year?
Yes. Even if you are not buying anything immediately, it provides a sense of where the industry is heading and what you can get excited about!

Are children allowed at the event?
Yes. Children can attend with a registered guardian, and dedicated admission passes are issued for younger visitors.

What does ‘World Premiere ’ mean for CP+?
Premiere applies to products and services announced after 1 January 2026, and helps visitors identify new releases on the floor.

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By Park Cameras on 25/02/2026