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Sony Black Friday Deals 2026
Sony Extended Black Friday Deals
Get ready. Sony offers are among the most hotly anticipated of the season, with Alpha cameras, E-mount lenses, creator gear and accessories all in the mix. First deals are expected around a week before Friday 27 November, and once things get moving, stock can shift fast.
Sign up for alerts, check back often, or explore our current offers if you’re not waiting around.
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Go Full-Frame, Go Faster, Go Further
This is your shot at a serious upgrade. The Alpha lineup spans compact full-frame bodies, high-resolution powerhouses and high-speed cameras for wildlife and sport, while the ZV range puts video and content creation firmly in the spotlight.
Then there’s the glass. Sony’s E-mount system is enormous, so if your kit is missing a bright prime, a do-it-all zoom or extra reach for action, this is the moment to look. G and G Master lead the charge, with plenty for APS-C photographers and filmmakers too.
The 2026 range isn’t confirmed yet. We’ll update this page as new offers land.
More Than Cameras and Lenses
Don’t overlook the extras. Microphones, batteries and creator accessories can make just as useful an upgrade as a new body.
Sony also runs separate cashback and promotional schemes throughout the year, so we’ll flag clearly what’s actually live rather than assume last year’s deals will repeat.
Trade In and Make the Jump
Got kit gathering dust? Trade it in and put the value towards your next upgrade. We accept a wide range of eligible cameras, lenses and selected accessories, with quotes available online or at our Burgess Hill store.
Looking beyond Sony? Head back to our Black Friday deals hub to see what else is coming.
Frequently Asked Questions
When do the 2026 offers start?
Around a week before Friday 27 November, with more potentially added as the event gathers momentum.
Which cameras and lenses will be included?
The final selection isn’t confirmed yet. Alpha cameras and E-mount lenses have featured strongly in previous events, but the line-up changes every year.
Will there be deals for creators?
Previous events have included equipment for video and content creation, while Sony’s wider range includes ZV cameras, microphones and other creator gear. We’ll confirm what’s included as offers go live.
Will Sony cashback be available?
Sony runs cashback schemes throughout the year, but we’re not assuming one will carry into this sale. Anything eligible will be clearly flagged once confirmed.
